sports4sports.com began beta operations in October of 2015 with a purpose to start a fantasy sports outlet to assist fans seeking advice, as well as lineup assistance free of charge. sports4sports media was the name originally established, and it focused on ‘leveling the playing field’ by providing an alternative to premium fantasy sports websites that were charging access for content. Upon beta launch, sports4sports media focused on dynasty & daily fantasy lineup assistance with traditional, unique, and always rotating segments.
In early 2017 sports4sports media would drop ‘media’, and was rebranded as sports4sports. Along with a modified logo, its’ original colors of red, black, & white transitioned to gold, black, & silver. The premise & focal point of offering free fantasy sports content remained a top priority as it introduced new advanced segments, including offering its’ first segment(s) in video format.
In late 2017, sports4sports.com was consistently producing website traffic at an all time high. To adhere to beta testing at hand, coverage shifted from a ‘fantasy only’ premise, to basic coverage on all sports-related topics (NFL, NBA, MLB, NHL, & NCAA).
The traction during initial beta testing propelled a finalized website, branding, & ultimate determination to officially launch operations. While sports4sports remains independently operational via sports4sports.com, the final course to assure stability was to continue operations under the ‘UnBiased Digital’ project/brand to curate content and establish a premise that align within the ‘UnBiased’ code, and ultimately assist in executing the ‘UnBiased’ mission.
After three years of beta testing, numerous branding adjustments, and several project ideas later, sports4sports officially launches with a relatively simple overall objective… Provide the best damn content possible!